Video: Lupe Fiasco – 'Pick Up the Phone'

Can you hear him now? Lupe Fiasco is taking on technology with his latest video for “Pick Up the Phone.”

The storytelling visual depicts a young man caught up in his cell phone, while the lyrics convey a similar statement.

“Every single click is just hammering it home,” raps Fiasco. “Who knew Russian roulette involved answering the phone / Until my signal dwindles or my channel is in roam / Or my cell phone dies or it's cancer in my dome.”

However, the video ends up being about much more than cell phones when the protagonist finds his girl slumped in a bathroom.

Fiasco previously announced his final three LPs-Drogas, Skulls, and Roy-for 2016, but none have been released yet.

For now, watch the “Pick Up the Phone” story unfold through social media below (via Complex).